Shafiq, M. A.; Khan , M. S.; Mehmood, S.; Ur Rehman, Z. . Exploring the Connection Between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness. pakIJELCS 2024, 9 (2), 217-248. https://doi.org/10.22555/ijelcs.v9i2.1132.