Hussain, S. W. ., Qureshi, . J. ., Mubeen, M. ., & Asrar, . Z. . (2020). Local players giving a run for the share to a global giant: A case study of Pampers brand of Proctor and Gamble Pakistan. International Journal of Experiential Learning & Case Studies, 5(1), 122-134. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/273