USMANI, Sania; FAWAZ ALI, Syed; IMTIAZ, Kiran; KHAN, Hamza Ghani. The Experimental Study On the Effectiveness of Social Media Ad Campaign: Like, Comment, Share. International Journal of Experiential Learning & Case Studies, [S. l.], v. 4, n. 1, p. 116–130, 2019. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/306. Acesso em: 4 apr. 2026.