HASSAN, Masood. Evaluation of Brand Equity for Automobile Car Industry: Perception of Customers in Karachi. International Journal of Experiential Learning & Case Studies, [S. l.], v. 3, n. 2, p. 160–173, 2018. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/321. Acesso em: 17 may. 2026.