The Impact of Digital Marketing on Consumer Buying Intention - A case study of Pakistan. International Journal of Experiential Learning & Case Studies, [S. l.], v. 8, n. 1, p. 68–89, 2023. DOI: 10.22555/ijelcs.v8i1.869. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/869. Acesso em: 22 apr. 2026.