SHAFIQ, Muhammad Aqib; KHAN , Muhammad Sajjad; MEHMOOD, Salman; UR REHMAN, Zia. Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness. International Journal of Experiential Learning & Case Studies, [S. l.], v. 9, n. 2, p. 217–248, 2024. DOI: 10.22555/ijelcs.v9i2.1132. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1132. Acesso em: 22 apr. 2026.