Saeed, .S.A. (2018) “Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns”, International Journal of Experiential Learning & Case Studies, 3(1), pp. 18–32. Available at: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/331 (Accessed: 4 April 2026).