S. W. . Hussain, . J. . Qureshi, M. . Mubeen, and . Z. . Asrar, “Local players giving a run for the share to a global giant: A case study of Pampers brand of Proctor and Gamble Pakistan”, pakIJELCS, vol. 5, no. 1, pp. 122–134, Jun. 2020, Accessed: May 18, 2026. [Online]. Available: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/273