M. A. Shafiq, M. S. Khan, S. Mehmood, and Z. . Ur Rehman, “Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness”, pakIJELCS, vol. 9, no. 2, pp. 217–248, Dec. 2024, doi: 10.22555/ijelcs.v9i2.1132.