Nadeem, Shahrukh, and Humza Mahfooz. “Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study”. International Journal of Experiential Learning & Case Studies 4, no. 2 (December 30, 2019): 193–206. Accessed April 4, 2026. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/282.