Shafiq, Muhammad Aqib, and Muhammad Ziaullah. “An Analysis of Social Networking Sites in Developing Electronic Word of Mouth and Brand Loyalty”. International Journal of Experiential Learning & Case Studies 9, no. 1 (June 30, 2024): 131–164. Accessed April 4, 2026. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1131.