Azhar, Tehseen, Abu Huraira Muhammad, Sabeen Sheeraz, and Usman Asim Madani. “Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions”. International Journal of Experiential Learning & Case Studies 9, no. 2 (December 28, 2024): 295–326. Accessed April 4, 2026. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1240.