Shah Rafiuddin Hamdani, Ahmad N, Gulle Zahra. Digital Marketing as the Global Marketing Initiative: A Case Study of Al-Gohar Traders. pakIJELCS [Internet]. 2025 Sep. 15 [cited 2026 May 18];10(1):78-93. Available from: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1301