1.
Hussain SW, Qureshi J, Mubeen M, Asrar Z. Local players giving a run for the share to a global giant: A case study of Pampers brand of Proctor and Gamble Pakistan. pakIJELCS [Internet]. 2020 Jun. 30 [cited 2026 May 18];5(1):122-34. Available from: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/273