Sip, Sense, Stay: The Secret Recipe for Customer Loyalty in Karachi’s Cafe Culture. Pakistan Business Review, Pakistan, v. 27, n. 4, p. 489–510, 2026. DOI: 10.22555/pbr.v27i4.1550. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/1550. Acesso em: 22 apr. 2026.