Importance of Customer Perceived Value in Restaurant Businesses: Influence of Brand Experience on Brand Strength and Electronic Word of Mouth. Pakistan Business Review, Pakistan, v. 23, n. 1, 2021. DOI: 10.22555/pbr.v23i1.506. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/506. Acesso em: 17 may. 2026.