From Human Acculturation to Brand Acculturation: A Phenomenological perspective of University Students of Pakistan . Pakistan Business Review, Pakistan, v. 24, n. 2, p. 176–194, 2023. DOI: 10.22555/pbr.v24i2.659. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/659. Acesso em: 17 may. 2026.