Employer Branding: How Perception of Social Media Use and Prior Work Experience Impacts Employer Attractiveness for Prospective Employees. Pakistan Business Review, Pakistan, v. 24, n. 3, 2023. DOI: 10.22555/pbr.v24i3.691. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/691. Acesso em: 17 may. 2026.