An Empirical Study of Smartphone Companies in An Emerging Economy: The Role of Trust and Commitment in Fostering Consumer Engagement and Loyalty Via Social Media. Pakistan Business Review, Pakistan, v. 24, n. 4, p. 411–435, 2023. DOI: 10.22555/pbr.v24i4.873. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/873. Acesso em: 4 apr. 2026.