A PLS – SEM study to test the role of Social media in influencing Purchase Intention. Pakistan Business Review, Pakistan, v. 25, n. 1, p. 28–53, 2023. DOI: 10.22555/pbr.v25i1.887. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/887. Acesso em: 17 may. 2026.