Omore – Reshaping the Brand Universe. Pakistan Business Review, Pakistan, v. 25, n. 3, p. 283–302, 2023. DOI: 10.22555/pbr.v25i3.966. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/966. Acesso em: 17 may. 2026.