Market Orientation, Supply Chain Integration, and Marketing-Technical Integration: Antecedents of Competitive Advantage. Pakistan Business Review, Pakistan, v. 26, n. 1, p. 86–103, 2024. DOI: 10.22555/pbr.v26i1.1176. Disponível em: https://journals.iobm.edu.pk/index.php/pbr/article/view/1176. Acesso em: 17 may. 2026.