H. I. Ur Rehman, U. Z. . Zainab, H. K. Iqbal, and M. Amir, Trans., “Importance of Customer Perceived Value in Restaurant Businesses: Influence of Brand Experience on Brand Strength and Electronic Word of Mouth”, PBR, vol. 23, no. 1, Nov. 2021, doi: 10.22555/pbr.v23i1.506.