Syed, Ayesha, and Salman Hameed, trans. “Sip, Sense, Stay: The Secret Recipe for Customer Loyalty in Karachi’s Cafe Culture”. Pakistan Business Review 27, no. 4 (March 31, 2026): 489–510. Accessed April 22, 2026. https://journals.iobm.edu.pk/index.php/pbr/article/view/1550.