RAFIQ, Khushboo; MEMON, Sumera; HASSAN, Nitaliya. Cognitive Effects of Fashion Brand Advertisements on Consumer Perception and Decision-Making Behavior An Experiential Learning Approach. International Journal of Experiential Learning & Case Studies, [S. l.], v. 10, n. 2, p. 178–197, 2025. DOI: 10.22555/ijelcs.v10i2.1400. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1400. Acesso em: 4 apr. 2026.