KHAN, Awais Alam; AWAN, Shah Hussain; ULLAH, Abrar. Brand Identity and Brand Image Congruence to improve branding Practices: A Multi-Case Study on Startups: A Multi-Case Study on Startups. International Journal of Experiential Learning & Case Studies, [S. l.], v. 9, n. 1, p. 59–100, 2024. DOI: 10.22555/ijelcs.v9i1.1106. Disponível em: https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1106. Acesso em: 17 may. 2026.