Vol. 10 No. 1 (2025): IJELCS

View Vol. 10 No. 1 (2025): IJELCS

DOI: https://doi.org/10.22555/9w1qt076

Published: 2025-09-15

Articles

Impact of Influencer Marketing on the Purchase Intention of Consumers

Muhammad Tabish, Muhammad Adnan Bashir, Shazleen Nadeem

1-32
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Optimizing Job Performance: Exploring the Leadership Paradox in Health Care.

Ramish Zafar Bhatti, Beenish Malik, Mariyam Mustafa

33 - 59
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Ad, The Advancement Advancements in Technology, such as Artificial Intelligence and Automation, reshape Traditional Business Models and Workforce Dynamics: A Bibliometric Review

Sheeraz Ali, Saira Saira, Muhammad Sajjad Khan Khan

60 - 77
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Case Studies

Digital Marketing as the Global Marketing Initiative: A Case Study of Al-Gohar Traders

Shah Rafiuddin Hamdani, Nawaz Ahmad, Gulle Zahra

78 - 93
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Leveraging Marketing Analytics for Digital Transformation: A Case Study of Pakistan’s Cement Industry

Imran Bashir Dar, Qaisar Ali Malik, Muhammad Ali Baig

94 - 132
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