Vol. 8 No. 2 (2023): IJELCS

View Vol. 8 No. 2 (2023): IJELCS

Published: 2024-01-04

Articles

Neuromarketing Practices and Their Role in Raising the Efficiency of Marketing Performance - An Applied Study in the General Company for Cars and Machinery Trade/ Al-Waziria

Qutiba Amjad Abdul Ghafoor, Mohammed Edan Bani

115-143
Pre, During and Post Covid-19 Stock Returns and Volatility Comparison: Empirical Investigation from Pakistan

Dr Nawaz Ahmed, Ramsha Nazeer, Amira Kaddour

144-167
A Scientometric Study of the Brand Building Process in Organizations

Dr. Amir Saeed, Asma Rehman, Dr. Awais Alam

168-201

Case Studies

Social inclusive approach by developing women entrepreneurship A Nestle’s way of creating shared values in Pakistan

Mustaghis ur Rahman

202-218
Uncovering the Determinants of English Language Anxiety among Undergraduate Learners in Pakistan A Study at a Private University in Pakistan

Mahwish Mumtaz Niazi , Saba Ahmed, Dania Shoaib Khan

219-238
Service Quality an Antecedent of Customer Satisfaction A Comparative Analysis of Four Alternative Service Quality Models on Customers of the Banking Sector of Pakistan

Dr. Hassan Raza

239-277