Skip to main content
Skip to main navigation menu
Skip to site footer
Open Menu
IOBM
Journals Home
About
About the Journal
Ethical Procedures
Indexing & Abstracting
Submissions
Privacy Statement
Current Issue
Archives
Contact
Search
Register
Login
Home
/
Archives
/
Vol. 9 No. 2 (2024): IJELCS
Vol. 9 No. 2 (2024): IJELCS
DOI:
https://doi.org/10.22555/9pt5r956
Published:
2024-12-28
Articles
Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness
Muhammad Aqib Shafiq, Muhammad Sajjad Khan, Salman Mehmood, Zia Ur Rehman
217-248
Decoding Career Choices: What Drives Undergraduates to Major in HRM?
Samina Qasim, Muhammad Uzair
249-272
The Dynamics of Training and Development Initiatives: Unraveling their Influence on Organizational Performance
Ammad Zafar
273-294
Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions
Tehseen Azhar, Abu Huraira Muhammad , Sabeen Sheeraz, Usman Asim Madani
295-326
Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality
Arif Ashraf, Naveed Khalid, Ebad-ur-Rehman, Ayesha Saleem, Muhammad Rafay Bakhtiyar
327-351
Case Studies
Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”
Rameen Shahzad, Nabeela Adeel Siddiqui, Rida Taimur, Fiza Sariyo Sariyo
352-373
Green HRM and Organizational Sustainability: A Quantitative Corporate Study
Irfan Ul Haque, Asma Irfan Ali
374-407
Comovement between the Stock Markets and Commodity Market
Jahanzeb Marwat, Mujeeb-u-Rehman Bhayo, Ghulam Abbas
408-440
Interlinkages between Foreign Direct Investment, Energy Consumption, and Economic Growth: Empirical Evidence from Pakistan
Siraj Ahmed, Shafiq Ur Rehman, Muneer Hussain
441-461
Import Substitution Elasticity in Antidumping Measures: A Case Study of Pakistani Firms Behaviour
Aaamir Hussain Siddiqui, Nazish Kiran, Mirza Aqeel Baig
462-481
Make a Submission
Make a Submission
Latest publications
Information
For Readers
For Authors
For Librarians
Journal Indexing
Visitor Counter
Browse
Categories