Vol. 9 No. 2 (2024): IJELCS

View Vol. 9 No. 2 (2024): IJELCS

DOI: https://doi.org/10.22555/9pt5r956

Published: 2024-12-28

Articles

Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness

Muhammad Aqib Shafiq, Muhammad Sajjad Khan, Salman Mehmood, Zia Ur Rehman

217-248
Decoding Career Choices: What Drives Undergraduates to Major in HRM?

Samina Qasim, Muhammad Uzair

249-272
The Dynamics of Training and Development Initiatives: Unraveling their Influence on Organizational Performance

Ammad Zafar

273-294
Digital Whisperers: Decoding the E-WOM and Credibility Cocktail Driving Purchase Intentions

Tehseen Azhar, Abu Huraira Muhammad , Sabeen Sheeraz, Usman Asim Madani

295-326
Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality

Arif Ashraf, Naveed Khalid, Ebad-ur-Rehman, Ayesha Saleem, Muhammad Rafay Bakhtiyar

327-351

Case Studies

Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”

Rameen Shahzad, Nabeela Adeel Siddiqui, Rida Taimur, Fiza Sariyo Sariyo

352-373
Green HRM and Organizational Sustainability: A Quantitative Corporate Study

Irfan Ul Haque, Asma Irfan Ali

374-407
Comovement between the Stock Markets and Commodity Market

Jahanzeb Marwat, Mujeeb-u-Rehman Bhayo, Ghulam Abbas

408-440
Interlinkages between Foreign Direct Investment, Energy Consumption, and Economic Growth: Empirical Evidence from Pakistan

Siraj Ahmed, Shafiq Ur Rehman, Muneer Hussain

441-461
Import Substitution Elasticity in Antidumping Measures: A Case Study of Pakistani Firms Behaviour

Aaamir Hussain Siddiqui, Nazish Kiran, Mirza Aqeel Baig

462-481