About the Journal

Pakistan Business Review (PBR) is the premier journal of Institute of Business Management (IoBM) which has been in continuous publication since April 1999. It is Pakistan’s first refereed academic research quarterly focused on areas related to business and industry. PBR is an HEC approved Y category journal. It is abstracted and indexed by the American Economic Association’s EconLit, the Journal of Economic Literature, USA, and EBSCO, New York. It is supervised by an international advisory board comprising distinguished academics and professionals from national and international organizations across Malaysia, 
the United Kingdom, Germany, New Zealand, Saudi Arabia, Bahrain, Oman, and 
Kazakhstan. Moreover, PBR’s advisory board also includes esteemed representatives from reputed local organizations. 

Scope & Mission
PBR is a double-blind peer-reviewed journal that publishes original and high-quality research in all major areas of business, economics, and management sciences. The journal welcomes research articles and research-based case studies in diverse fields, including strategy, marketing, management, human resource management, finance, accounting, business ethics, entrepreneurship, economics, business psychology, social marketing, and business analytics. Its mission is to provide a global platform for academics, researchers, and practitioners to share original and unpublished work that contributes to theory, practice, and policy in business and related disciplines.