About the Journal
Pakistan Business Review
Pakistan Business Review (PBR) is a double-blind peer-reviewed journal that publishes original and high-quality research in all major areas of business, economics, and management sciences. The journal welcomes research articles and research-based case studies in diverse fields, including strategy, marketing, management, human resource management, finance, accounting, business ethics, entrepreneurship, economics, business psychology, social marketing, and business analytics. Its mission is to provide a global platform for academics, researchers, and practitioners to share original and unpublished work that contributes to theory, practice, and policy in business and related disciplines.
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