Exploring Factors Shaping Resilience in Maritime Supply Chains and Their Effects on Supply Chain Customer Value: Insights from the Pharmaceutical Sector
DOI:
https://doi.org/10.22555/pbr.v25i4.791Keywords:
Supply chain resilience, pharmaceutical industry, customer value, maritime supply chainAbstract
Because of the existing risks, studying the maritime supply chain (MSC) is a complicated task. The interdependence of the global Supply Chain (SC) on other channel members makes it vulnerable to disruption. This research signifies the determinants such as improved Information and Communication Technology (ICT), Strategic Alliance (SA), and its effect on SC customer value within the context of the pharma industry. A structured questionnaire based on a five-point Likert scale was used to obtain responses from 98 participants. PLS-SEM was deployed as a research technique to evaluate the proposed research model. The findings indicate that the determinants such as sophisticated ICT and SA possess a considerable beneficial effect on SC resilience, which further affects MSC customer value substantially. The findings provide practitioners with useful implications to cope with uncertainties, increasing pharmaceutical SC customer value and benefiting patients and hospital pharmacies by facilitating on-time delivery of prescriptions and drugs.
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