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  1. Home /
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  3. Vol. 24 No. 1 (2022): PBR

Vol. 24 No. 1 (2022): PBR

					View Vol. 24 No. 1 (2022): PBR
Published: 2022-08-10

Articles

  • Efficient Talent Acquisition: Technology Adaption in Employee Recruitment Process in Pakistan

    Ahsen Hussain , Waqar Akbar, Ramesh Kumar
  • The influence of technological , organizational , and customer competency on innovative performance with mediating role of research and development

    Muhammad Imran, Rubina Akhtar, Muhammad Mutasim Billah Tufail, Rao Mazhar Hussain, Sohail Aslam
  • FinTech Past and Future:Ecosystem, Business Model and its Proximate Challenges

    Umair Baig, saba Zehra, Sarah Anjum, Mudassir Hussain
  • Impact of firms’ Greenwashing practices on customer green trust and green brand attachment: Pakistan`s home appliances consumers’ perspective

    Adnan Butt, Meer Suroor Naeem, Palwasha Ishrat Ali, Salman Hameed
  • Predictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands

    Asif Iqbal, Idress Waris, Raheel Farooqui

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