Vol. 24 No. 1 (2022): PBR

Articles

• Efficient Talent Acquisition: Technology Adaption in Employee Recruitment Process in Pakistan

  Ahsen Hussain , Waqar Akbar, Ramesh Kumar

• The influence of technological , organizational , and customer competency on innovative performance with mediating role of research and development

  Muhammad Imran, Rubina Akhtar, Muhammad Mutasim Billah Tufail, Rao Mazhar Hussain, Sohail Aslam

• FinTech Past and Future:Ecosystem, Business Model and its Proximate Challenges

  Umair Baig, saba Zehra, Sarah Anjum, Mudassir Hussain

• Impact of firms’ Greenwashing practices on customer green trust and green brand attachment: Pakistan`s home appliances consumers’ perspective

  Adnan Butt, Meer Suroor Naeem, Palwasha Ishrat Ali, Salman Hameed

• Predictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands

  Asif Iqbal, Idress Waris, Raheel Farooqui